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Canadian Tire’s Quebec move | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
Harmeet Singh

Canadian Tire has brought its “Tested for Life in Canada” platform to Quebec in a big way this year, with a new campaign focused on July 1 – Moving Day for the province.

Though the retailer has done flyer activity and other owned media related to Moving Day in the past, this year it has launched a TV campaign, along with a longer online video, pre-roll, digital banners, social media and in-store POP to promote its specials on products.

http://strategyonline.ca/2015/06/12/canadian-tires-quebec-move/
 

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